Wednesday, April 5, 2017
#Pepsi to PULL controversial #KendallJenner ad after BACKLASH! [vid]
Let's HOPE Kendall Jenner has already CASHED the check from her latest campaign. Jenner stars in the Pepsi "Live For Now Moments Anthem" ad. BUT after media BACKLASH from the spot, Pepsi has plans to PULL the ad and halt any further rollout.
via E! News
The original spot depicted the reality star partaking in a outdoor photoshoot while a group of protesters marched by her on the street. After she joins the group, she gives a Pepsi can to a police officer standing guard as a symbolic peace offering and he accepts, inciting a cheerful celebration.
However, many did not respond positively to the commercial, calling it insensitive to the current political and racial climate, and claimed it trivialized the resurgence of protests around the world.
By late Tuesday, Pepsi reacted to the criticism with a statement. "This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey."
Watch the FULL SPOT here before it's PULLED!