Sunday, October 23, 2016

Weekend Box Office: #Madea SCARES off #TomCruise to come in at #1! [details]

The WEEKEND BOX OFFICE numbers are in and it appears that Madea was able to fend off  Tom Cruise.!

Tom Cruise's 'Jack Reacher' sequel was no match for Madea.  'Boo: A Madea Halloween' SCARED away Tom's 'Never Go Back' and EASILY won the weekend with a stellar $27.6 million from 2,260 North American theaters.

Never Go Back followed at No. 2 with $23 million from 3,780 theaters in what box-office observers describe as a decent start even if it lost to Madea Halloween, a needed win for Lionsgate and Perry's best showing in six years as a director. The comedy-horror spoof originated from a fake Madea movie featured in Chris Rock's Top Five, and nabbed an 'A' CinemaScore from audiences.

"It's unique and different for a Halloween film. And there hasn't been a Madea film since December 2013, so I think audiences were ready," said Lionsgate distribution chief David Spitz. He added that Boo! played to a more diverse audience. The vast majority of the audience for past Madea movies was African-American, or 80 percent to 90 percent. This time, that number dropped to 60 percent. This shift is PROVING that Tyler Perry's demographics are changing and he is REACHING a more DIVERSE audience in film and television.

Universal and Blumhouse Productions' Ouija: Origin of Evil also decided to open ahead of Halloween weekend.

The supernatural horror prequel placed No. 3 with $14.1 million from 3,167 theaters after costing less than $9 million to make. However, it came in well behind the $19.9 million debut of the first Ouija in 2014, but hopes to be scare up strong business through Halloween since there are no other horror movies opening.

Returns were grim for the weekend's fourth new nationwide offering, Fox 2000's Keeping Up With the Joneses.

The $40 million comedy bombed with $5.6 million from 3,022 theaters, the tenth-worst debut of all time for a title going out in more than 3,000 theaters, according to Box Office Mojo. Keeping Up With the Joneses , placing No. 7, certainly isn't lacking in pedigree. Produced by Laurie MacDonald and Walter Parkes, the comedy was directed by Greg Mottola and stars Zach Galifianakis, Isla Fisher, Jon Hamm and Gal Gadot.

Back in the top five, Warner Bros.' The Accountant declined a slim 43 percent in its second weekend to $14 million for a 10-day domestic total of $47.9 million. Overseas, it earned another $5.6 million from 20 markets for a foreign cume of $10.2 million and global tally of $58.1 million.

DreamWorks and Participant's The Girl on the Train rounded out the top five domestically with $7.3 million for a cume of $60 million.

The big headline at the specialty box office Barry Jenkins' awards contender Moonlight. The drama shone bright, grossing $414,740 from four theaters in Los Angeles and New York to score the best location average ($103,685) since The Revenant ($118,640).

Moonlight traces the life of a young black gay man struggling with his sexuality from his troubled childhood growing up in a tough Miami neighborhood to maturity. Naomie Harris, Andre Holland, Janelle Monae, Ashton Sanders, Jharrel Jerome and Mahershala Ali also star.

[source: THR]

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